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Digital Marketing

Search Engine Optimisation (SEO)

Search-engine optimisation is the process of improving a website’s visibility in search-engine listings. Increasing your company’s search ranking exposes it to more potentially valuable customers. Our SEO consultants can target increases in your website’s search ranking for search queries that are relevant to your business by applying a range of different techniques.

We start by performing an audit of your website to identify areas of the design, content and configuration that can be improved to make it more search-friendly. Once this onsite optimisation has been carried out, we continue with ongoing offsite optimisation. One of the main targets of offsite optimisation is to increase the authority of your web pages, which Google and other search-engines consider an important factor. This includes building quality links to your website and increasing your social media presence.

Search ranking does not happen by chance. So if your competitors are investing in SEO and you’re not, then you should expect that your website is going to rank lower than theirs. But you should beware any SEO company promising quick returns, as they are likely to be using aggressive or spammy techniques. Google strongly discourages these sorts of approaches and will heavily penalise any website it thinks is attempting to manipulate the system. Our approach is to focus on increasing the quality and authority of your website, which provides solid and sustained improvements over time.

Social Media

Digital marketing needs to go further than just targeting search-engines these days. Social media is vital to any marketing strategy. We can advise you on how your business can get the most out of the social web. We can integrate your social media pages with your website to engage your visitors. For example, incorporating a feed of updates from your facebook or twitter account, or using social media widgets to allow your website’s visitors to ‘like’, ‘share’, ‘tweet’, etc. content directly from your website. We can also design your social media pages to make them consistent with your company branding.

Email Newsletters

Freddie_winkThe best people to target new products at is existing customers and an excellent way to generate repeat sales is with an email newsletter. We can integrate newsletter signup into your website and help get your mailing list set up. We recommend MailChimp because it has an excellent set of features, such as detailed reports, tracking, bounce management, etc. It’s also very easy to use. We can design custom templates for your newsletter campaigns to maximise reads and clicks and we’ll build them so they’re compliant with all the common mail clients.

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